Foture
Social Media solutions and consulting
I would like to point you to the following presentation by Petra Sell. Whether you are a developer, designer, product manager or web executive, you should go through these slides and see what are the current and upcoming trends and technologies for creating the best experience for your clients.
The game has changed, and excelling in backend technology or design beauty is just not enough – you have to create the most useful experience, simple, straightforward and valuable. It’s a big challenge, and you don’t want to reinvent the wheel. I was surprised how quickly I scrolled through all the 147 Petra’s slides, but that’s just another sign of how fascinating this keynote is.
Each week, I receive several emails from LinkedIn, and I delete them all. I even tried to turn the email notifications off. But this week was different, I received something special from LinkedIn – a beautiful "spam" message telling me I have "one of the top 10% most viewed profiles of 2012." It felt very personal.
LinkedIn marketing team pulled off a very impressive email campaign, targeting top 5%, 10% profiles, early users in particular countries, all wrapped in a nicely-designed letter and a beautiful landing page with a message from the SVP and ability to share your stat via social networks. This is how you make your users feel special.
The idea of shopping has evolved since the Internet started to be the integral part of everyone’s lives. Potential clients are no longer walking the streets or riding cars, they are on mobile devices using the social media. You think I exaggerate?
In July 2012, Nielsen published a report proving that mobile traffic from surfing the web increased by 82%, traffic from mobile apps rose by 85% and PC traffic dropped by 4%. This shows that if you are a business owner, your target audience is on mobile. You can’t just have a website. It has to be a website with proper user journey, great experience and it has to load as fast as Google, otherwise your clients will go to other sites that load in a few seconds instead of minutes. Moreover, the site has to have a mobile version. It can’t be a squeezed version of the online site, it must be a proper mobile version with smaller icons, good menu layout etc.
When you will be going outside of your cosy flat, take a second and look around. On the streets, people walk with their noses glued to smartphones, the same happens in buses or the metro. On top of that they most probably are using social networking apps during that time. According to Nielsen, consumers increased their social app time by 76% over the last year. People pin, like, comment, tweet and now, since social media gives more opportunities for advertisers, they are exposed to recommendations of your products.
Continue reading “How important is Social in SoLoMo customer model” →
This week, Instagram has announced its proposition for the new Terms of Service, infuriating most of its users in what the Financial Post called a “suicide note“. In short, the new TOS would give Instagram the rights to: 1) share any user data with Facebook and 3rd parties outside, 2) be paid to use your data & photos in advertisements and 3) display ads not explicitly labeled as ads.
In case a user disagrees with the new TOS, he can’t just opt-out. He has to either delete his account or make it private. Instagram community exploded.
Continue reading “No one can hurt your business like yourself” →
Did you know that today you can probably choose from 10 billion different products and services in New York City versus 300 items available in a traditional hunter-gatherer society some 500 years ago? – estimates Professor Eric Beinhocker from Harvard University.
Nowadays, the consumer is flooded with product options, and on one hand he expects to have a wide choice, but on the other hand he is overwhelmed with too much information. The way to deal with such a problem is to use new technologies like smartphones, social media, location services and internet. The new resources bring help to an overwhelmed customers, who uses these innovations to make research and get fast feedback from their friends. The model in which this process is done is called SoLoMo – a Social-Local-Mobile way of purchasing goods.
Instagram is undoubtedly the most popular photo sharing site on mobile devices. According to ComScore it had 22.7M unique visitors in July 2012. Instagram was first launched on iOS (Apple mobile operating system). Soon, it gained huge audience and launched its app also on Android, where PicPlz (application based on identical idea) was pushed a side and forced to quit not much later. Instagram has many users whose day can’t go by without checking what’s new on Instagram and posting few photos while they’re still there.
I also use Instagram and love how easy it is to make my ordinary camera capture into something eye-catching and stylish. Now there is also a way, actually there are at least 6 ways, to bring those incredible photos to life.
Continue reading “6 ways to bring your Instagram pictures to life” →
I am an IKEA customer. Putting their furniture together is not only cheaper, but also a big fun. It’s like having a larger Lego set to assemble. The furniture is always in pieces, packed together in a relatively small box, which means they are relatively easy to move. Hence, if you are changing your flat, you can disassemble your furniture, decrease their size and move to your new home. We (the IKEA customers) like seeing creative and nicely done expositions with ideas for arranging our flats and houses. We know that even with fully decorated flat we will always find something worth buying in the shop. Can this change in the future?
On March 7th, Apple held a keynote event unveiling its new iPad. Twittie was collecting and analysing tweets posted during this event. Having crunched almost 500,000 tweets and 6 hours after the event finished, we published the infographic. We also tweeted about it, of course. A couple of days later we were surprised to find that 20 hours afterwards, 26 hours after Apple’s event ended, Twitter itself tweeted a very similar graph. Check out the corresponding tweets:
Continue reading “We were faster than Twitter in analysing tweets from Apple’s iPad event” →
We recently uploaded our first game to the Apple App Store. It’s called “Who Am I ???” and makes it easy to play the popular game of writing down famous people names on post-its and sticking them to others foreheads. The current player has to then ask yes-no questions to others, trying to figure out who he is. “Who Am I ???” makes it simple and fun to play, no pen and post-it necessary, just your iPhone or iPod touch.
Being it our first game, first mobile app, and first experience with the Apple App Store, we learned a lot, sometimes the hard way.
Continue reading “You never know what will be a success, or Philippines” →
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A recent study by Garry Tan shows that Tumblr is the most popular social network among people aged 13 to 25. Garry surveyed 1,038 people from two age groups of 13-18 and 19-25, and in both cases the results showed they use Tumblr more often than Facebook. Twitter came third, but while it’s a clear 3rd runner among 19-25, teenagers use Instagram almost as often as Twitter.
Continue reading “Tumblr is no. 1 social network for young adults in US” →