Foture

Social Media solutions and consulting

Monthly Archives: October 2010

How companies generate their revenues using social media – case studies

There are a lot of articles teaching you how digital campaign should be designed, planned or managed. But not so many bloggers are writing about real-life case studies, which show how most experienced companies are using social media to boost their revenues. I decided to gather the information I found and give you some idea on how it works.

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Firefox plug-in to hack Facebook, Twitter etc accounts connected to a wireless network

Eric Butler revealed 2 days ago a Firefox plug-in called Firesheep that once started, intercepts all cookies of popular social networks and websites, like Facebook or Twitter. The cookie data is automatically associated with the user of a given website and appears on Firesheep’s list. Double-clicking on the user opens the website, and using the cookie data, logs into that users account, and gives you access to it.

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How to debug your HTML/CSS and why Firebug is no longer the obvious web developer tool

Back in the days when I started making webpages, the only way to monitor your progress was a tedious routine of switching between the code editor and the browser, and reloading, reloading, reloading. Luckily nowadays, it’s really easy to check, edit and see the results just in your browser. For example, checking the “Develop menu” in the advanced preferences of Safari 4 enables interesting debugging features. In order have similar tools in Firefox, you have to install the Firebug plug-in. And in Google Chrome or Opera, these tools are available out-of-the-box. But which browser and code inspector should you choose?

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Likes, thumbs, stars and what is best to promote your content online

Everyone who at least once published some content online or displayed his work to public knows how crucial the evaluation buttons are. As an author you cannot wait to see how many people liked what you did, how many were disappointed and what kind of comments your audience have. Right after publishing you sit glued to your computer screen, checking every few minutes how many “likes” did you get, how many people shared your content, you are thrilled to answer every comment and when number of likes, shares and comments grow you almost hear the victory tone in your head, cause all this means it worked!!! What exactly worked? The Word Of Mouth marketing (WOM).

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How to control sharing your Facebook data using friends lists?

Few days ago Facebook launched a new functionality – Friends lists. You may have not even noticed them, which means the functionality is not critical for your Facebook activity. However, if you look deeper into it, then you discover how handy they are.

First of all, Facebook is international and so are many of our friends. This always gave a bit of colour to our walls, cause for example on my wall everyone could see Polish language mixed with some German, English and Turkish :) No offence to everyone but since I don’t really speak all of these languages I wouldn’t mind skipping my humble person from recipients of some of these messages. I bet some of my friends would say the same to me right now. The lists are the solution to the problem and I made a short video tutorial at the end of the article to show you how to create them.

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Hello world!

We are delighted to announce that Foture blog has took off. We, Dominika and Marek are going to write about everything that you should know, may find interesting or funny on the subject of innovation.

All articles written by Dominika will be regarding digital marketing, data analysis and social networking. Marek is going to write about more technical aspects of social networking tools, online development and IT industry from the engineer’s point of view. In the past, Marek was writing on his personal blog at f055.net , but from now on you can follow him here.

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