Social Media solutions and consulting

Monthly Archives: November 2010

Web 2.0. Summit – My summary of Social Media sessions – Part 2

On Friday, I wrote a post summarizing interviews with Mark Zuckerberg (Facebook CEO) and Eric Schmidt (Google CEO) at Web 2.0. Summit in San Francisco, CA. Mark was sharing his vision of upcoming Facebook Messages product. Eric announced new Android upgrade and showed soon-to-be-available smartphone with Android Gingerbread. He also described how Google imagines the usage of their “self-driving” cars. Today, I continue with my summary of other social media sessions. I describe the main points of interviews with Evan Williams (Twitter ex-CEO) and two biggest venture capitalists from New York and Silicon Valley.

The interview with Evan Williams was very cheerful. The Twitter ex-CEO and Tim O’Reilly looked like old mates, catching up on latest news. Evan showed regrets regarding lack of Facebook and Twitter cooperation, but he also said that Twitter has a lot of money in the bank, which means new investments in Twitter development. A journalist made a funny comment that the popular game for smartphones, “Angry Birds”, should have been made by Twitter :) Everyone laughed and then Williams revealed that soon we will see Google Translator on Twitter. Users will be able to translate tweets into their languages. For now, there are only French, Italian, German, English and Spanish versions of the service, but tweets appear in all possible languages.

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Web 2.0. Summit – My summary of Social Media sessions – Part 1

From the 15th to 17th of November the top representatives of web companies and experts on the web 2.0 met on the San Francisco Web 2.0 Summit. The conference fees ranged from almost $4000 to $4400, but there was, and still is, a possibility to watch the videos from the sessions online. Why the prices were a bit steep? The answer is: celebrity experts, like Eric Schmidt (Google CEO), Mark Zuckerberg (Facebook CEO) or Evan Williams (Twitter ex-CEO). In each session you could see the specially prepared “Battle for the Network Economy” map. Mark Zuckerberg was the one to notice and point out that the map should have unclaimed territories, since there is still a huge amount of the market up for grabs.

There were many interesting points made during the Summit, and I encourage you to watch some of the videos on the YouTube O’Reilly Media channel. Of course, since the recent news highlighted the battle between Facebook and Google, this was the hot background topic of the conference. You could hear both Mark Zuckerberg and Eric Schmidt being asked about the views on the issue, but both didn’t get involved in the conversation.

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mHealth – How mobiles help improving health care and bring revenue

The term mHealth is used in a reference to the mobile devices for health services and information. In well-developed countries, mobile phones and computers are everyday-use tools, but now also poorer countries are catching up with this trend. In South Africa, 90% of people have access to a mobile phone. The United Nations Foundation report says that about 25% of South Africans are HIV positive, but only 3% are aware of it. Mobile technology can change this fact. Project Masiluleke is a text messaging-based service designed to increase the number of South Africans who get tested and receive the country’s free anti-retroviral treatment. In Kenya, sending text messages reminding people to take their HIV drugs properly, decreased the adherence to the therapy by 12%, and in Thailand simple calls to patients with tuberculosis, reminding them to take their medicine, decreased the drug adherence by 90%. These are some powerful results, showing how mobile technology can help improve medical conditions of those with biggest problems.

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Facebook vs Google – The battle is on…

Few days ago Wall Street Journal announced that the number of employees of Facebook grew by 70% since last year compared to 19% growth in Google. The proportion is quite extraordinary and the news about Facebook stealing Google employees spiced it up even more. Already back in the 2007 we could read on TechCrunch that Youtube CFO, eCommerce Product lead and GDrive developer where acquired by Facebook. These high level employees who migrated to their competitor were just the tip of the iceberg. Facebook got the label of the “Hottest employer” and became most desirable place to work. Such image helps the company to draw new people to it, like a moth to a flame. This creates huge problems for Google, who tries to keep its employees by giving counteroffers.

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The most interesting applications empowered by Twitter

We have prepared an info-graphic showing the most interesting applications in Twitter ecosystem. We have also come to some interesting conclusions from this data.

This year already saw a 600% growth in 3rd party Twitter apps. It is most certain because of the Twitter’s introduction of the OAuth authentication, instead of Basic auth, which enabled the users to log into 3rd party apps without the need to give login or password. This move forced developers to sign up their applications, resulting in more accurate application count.

While the majority of users (78%) use to tweet, the majority of the content is generated by the 3rd party apps (75%). It is most likely due to the sheer amount of feeds plugged to Twitter, as well as the content from the high-tweeting power users that prefer 3rd party tools like TweetDeck, HootSuite or Seesmic.

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