Social Media solutions and consulting

Monthly Archives: January 2011

Free Ebook: Foture Social Web Tourist Guide Edition 2.011

Have you ever stumbled upon a new, interesting website and thought “What a cool startup!” — just to learn that it has been launched 2 years ago? The immediate afterthought is “Ahh, if I only knew it back then…”

That’s why Foture has created the Social Web Tourist Guide. We invite you on a journey to the interesting websites and services of 2011. Some of them you may already know, use and like. Others are a complete surprise. All of them are a big chunk of what is worth noting on the social web today.

This guide is a composition of our own extensive research, along with the information from Wikipedia, CrunchBase and traffic data from Compete. We covered 39 companies from various social fields: networks, mobile apps, publishing platforms. There are even 2 representatives of the nowadays hot subject of Q&A.

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Sample demographics of Polish Twitter – Blip

Blip is a service commonly called “Polish Twitter”. The basic idea is exactly the same as Twitter’s — give people the ability to communicate via very short messages, similar to texts send via mobiles. The differences between Twitter and Blip are almost non-existent. Blip allows you to use 160 characters in your message as opposed to 140 on Twitter. With Blip you don’t have to worry about shortening your links, cause the service is doing it for you. It also can embed pictures and videos in your timeline.

However, some disadvantages also can be found, like not entirely friendly user interface, where new users don’t find it easy to follow specific tags or send private and public messages. But this is so easy to fix that all in all, Blip can be called a very good service, which perfectly fits into Polish niche.

Foture introduced a supplementary product to Polish Blip, called Blipi. The product provides a message search engine, popular links and users toplist. However the core functionality of Blipi are statistics of the whole user base, and single user accounts. It also enriches Blip user accounts with some useful features like statistics of links, tags or assistant, which keeps track of all user’s public and private messages. Today, I will show a summary of some demographic data from Blip.

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How to generate leads with PowerPoint presentations

Few days ago I was writing about ways of finding information in social networks. In other words, how to study without going to the library. I mentioned SlideShare as one of the sources of information. The portal gives you the possibility to read presentations from professionals, small and large businesses. You can find there companies like Dell or Microsoft. It also gives you the possibility to upload your own presentation. You can do it for pure convenience, so that you wouldn’t have to carry your PPT on the USB stick or recover it from your email. It would be available online, ready for the world to see, to embed it, and for you to present it. But who, apart from the geeky IT lover, would go through the trouble of logging in to SlideShare, clicking through to upload the presentation, and then once on the event, loading the website, logging in again and presenting from a web browser? A bit too much hassle, don’t you think? Also, what if the internet will be down? I can’t see many people doing that. Hence, what is the point of SlideShare? Well, it’s the information source, event follow up, and most importantly — lead generator.

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Questions and Answers – where should you search for answers and good questions

Have you ever wondered who may be able to answer your questions? And where should you search for such a person? Usually, we type our questions into one of the search engines like Google, but very often the results are not satisfactory. What should be our next step? Well, the next step should lead you to Aardvark or Quora.

Aardvark was launched by two former Google employees. After their success on the web, Google bought Aardvark and now it’s one of its products. Quora had a bit different story. A Facebook employee worked after hours on a Q&A service. One day, on a party, he pitched his idea and got a meeting with a potential investor. Next, his company got founding and everything started to grow. Few days ago buzz around Quora hit a tipping point, and more and more people start to sign up, although the service still requires an invitation.
Both websites gather questions and answers. However the way they display information and provide answers to asked questions is different.

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How to study using social networks

The times of libraries as a main source of information are gone. Nowadays, everyone is using the Internet to find what they are looking for. Social networks also started to play a big role in the delivery of information. Students comunicate with each other through Facebook. While doing homeworks, they post difficult questions on different forums and wait for someone to help them with the answer. The old-fashioned encyclopedia is like an icon standing on the shelves in houses of the old generation, thanks to Wikipedia. The information is everywhere on the Internet. The only question is: where and how to find what is of the highest quality? I have a few suggestions for those who want to learn through the Internet.

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Financial crisis and social networks

A lot of people think that social networks are only about games, silly movies and geek news. They cannot be more wrong. It’s true that for example at the very beginning of YouTube it was the source of silly videos, funny jokes were the most popular in social networks and gaming was (and still is) one of the biggest activities on Facebook. However, through the recent years a lot has changed.

Nowadays companies organize events and enable participation through the Web. Twitter is used as a way to talk with virtual participants during such events. Similar idea is used by the universities, who organize online lectures. The course subject has its special #tag, which makes it easy to follow the conversation and participate in it. You can find whole courses of the top universities like Harvard, Stanford, Yale or MIT, for example on iTunesU network. Moreover, a lot of businesses have their YouTube channels, where they explain new product features, post their campaigns and interviews with their employees. Politiciants appear on Facebook, like the British Queen Elizabeth II, or on Twitter, like the Russian President Medvedev. These new phenomena shows how powerful the social networks have become, and how broad the discussion are.

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