Social Media solutions and consulting

Monthly Archives: February 2011

Sample gender activity demographics of Polish Twitter – Blip

Previously, I gave you a possibility to peak into the Polish Twitter, by providing infographics on gender and location demographics. Today, I am taking a closer look into the activity of each gender within a given city. The messages I took into account date back to May 2009, when Blipi went online. Since most of the information about Polish micro-blogging networks are in Polish language, I give you the unique opportunity – combining all the three posts you can get an idea of how users of Blip can be seen through the layer of numbers.

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How Mashable news are spreading through the web

For a while I had an idea to track how the news published by Mashable, one of the most influential tech sites on the web, are spreading through the internet. First, I had to gather some data, so I chose an article about the very popular Picplz photo sharing app and its upgrade for the Android. I monitored how the numbers of comments, tweets, Facebook shares and Stumble Upon clicks were growing. We can easily see when there was a spike in the article’s popularity. Using Topsy Search, I tracked people who tweeted just before the spike in retweets. I prepared the graph showing the whole day of activity around that Mashable article.

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Pictures in social networks – how it started and how will it end

Camera is probably one of the most used equipment in every household. We have it at homes, we have it in our mobiles, we take pictures of everything, all the time. We love taking photos and love watching them. No wonder the first thing people do after creating their social networking profile is browsing the photos of their friends and uploading their own. Moreover, social networking sites like Facebook also allow us to like a photo, comment on it and tag it, bringing the experience of browsing through the gallery to the next level.

Tagging, liking and commenting of photos was one of the clear signs that marketers noticed and started figuring out how to use it for their benefit. Thanks to 3 simple features, Facebook manages to keep us on their website longer than other sites. Quite quickly these features started to be a standard and Facebook is slowly killing picture giants, who were on the top not so long ago.

Lets take a look how it all started. In 2003 Photobucket entered the market, followed a year later by Flickr. These years definitely belonged to Google, so no wonder they also launched a photo gallery — Picasa. By that time, having your photogallery online was a hip thing. In 2004, everyone was taking photos and sharing them. Links to private galleries were flying around the internet.

No one expected that a social website for students will take over the internet. Yes, I am writing about Facebook. The site was already online, and in 2005 it launched its photo sharing features and opened for high-schools. By 2006, already big, Facebook opened to everyone and started conquering the internet world. The photo galleries had a serious problem, because their features were no longer so attractive and today it is clear to everyone that Facebook is the main place to see photos of friends. How did other cope?

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Sample gender demographics of Polish Twitter – Blip

Blip is a microblogging service resembling, in majority of its features, Twitter. The service perfectly fits the Polish niche, and the amount of its users is constantly growing, lately it reached 85K, which is small compared to Twitter, but very big taking into account the just-started interest in microblogging in Poland. In 2010, companies begin to realize the potential of social networking and blogging. With 2011, they slowly discover the power of microblogging. In 2010, they were simply posting their news to Twitter or Blip, but now they also start promotional campaigns, and try to get users more involved in the life of their brands.

Foture wants to help entrepreneurs, PR experts and companies in their activities on microblogs, which is why we provide wide statistics of Blip in our own service We also write about our analyses and new features on the product blog. Since the blog is only in Polish, I give you a chance to peak into the Polish market. Previously, I wrote about demographic of Blip in terms of location. In this article I will show you how Blip looks like gender-wise.

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