Social Media solutions and consulting

Monthly Archives: March 2011

We had a hunch: Facebook buys Beluga

A month ago we wrote about Beluga in our Social Web Tourist Guide. In my comment I said that what this service offers is essentially a my-friends-only personal Facebook, on your mobile device. Well, it turns out Zuckerberg and the others thought the same, and yesterday they announced the acquisition of Beluga.

From their statement, it seems it was more of a takeover of know-how and talent rather than the users and the app. The service will continue to operate “for now”, which may as well indicate it will share the same fate as another Facebook acquisition,, which was discontinued after some time. While this would be a shame especially for the Beluga founders, it would also strengthen Facebook and refocus users back to them.

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