Social Media solutions and consulting

Improved Facebook

Facebook is growing bigger and bigger. The funding for the company was increasing and reached $1.5B in the round from January 2011. Facebook became “the company” for investors, marketers, PR experts and job seekers. Already in 2007 Facebook was accused of stealing Googlers.

In February 2010 NBC reported about Google moving further from Silicon Valley to avoid employees migration. The amount of Facebook users reached 500 million, which is only 300 million short from the whole Europe’s population. This fact drew the attention of clients seeking marketers and PR experts. I already described some of the Facebook campaigns in my previous article.

Facebook also improved its interface. Now, the like button, which is extremely popular inside and outside of Facebook, turns gray after you’ve clicked it once, indicating you already liked the product or a site. Moreover, it works better, because finally the counter of likes on your website shows the combined number of people who clicked “like” on Facebook post and those who clicked “like” on your site. Before, the counter was calculating only the amount of likes gathered on your website, not adding those from inside Facebook. On the other hand, Twitter still has such a mistake, and the tweet counter shows only the number of tweets that came from your site. Retweets or tweets with the link to your site are not counted.

However, I wanted to focus on a cool new feature of Facebook that should make all marketers and researchers happier than ever. The Facebook Questions, a mixture of Quora, Aardvark and PollDaddy in one. You can ask questions to your friends, who can pass on the question to their friends, going outside the circle of your connections. Everyone can add his own new answer of which you didn’t think, and vote for it

Since you ask your friends and their friends, you don’t necessarily need to verify the surveyed people, they are, in fact, the ones whose answers you want. The ranking of answers is done by calculating the votes. Moreover, you can send a notification to specific people asking them to answer. This is a very, very useful feature, because a simple message on the wall doesn’t appear in your notifications and doesn’t draw such attention.

There is, however, a small disadvantage, because you cannot add an external URL to the question or the answer. I know it may be the way of protecting Facebookers from spammers, but it is also very inconvenient for those who ask questions. For example, I did Angry Easter lately and I wanted to ask my friends and their friends what do they think I should do next with my birds. I am sure most of my friends saw the website, but those who didn’t, won’t have a chance to simply click on the link in a question. Hence, they won’t have any idea what am I talking about and will ignore me or ask me about the URL in a personal message.

This involves a lot of additional clicking, messaging and explaining. I think Facebook should allow URLs to appear and introduce a spam-reporting button for protection. Now they advertise Questions as a perfect way to find out the best place to eat or go. I agree, it is a perfect for that, because your friends will definitely share your taste and you will value their recommendation more than anyone else’s. But will it catch on? Have you tried asking questions on Facebook? What do you think about this new feature?


Article highlights

  • Facebook is growing rapidly - it got bigger funding, steals best Google employees
  • Company gets more investors and builds new features, like Facebook Questions
  • Facebook Questions allows you to make polls and surveys among your friends and friends of your friends

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