I am an IKEA customer. Putting their furniture together is not only cheaper, but also a big fun. It’s like having a larger Lego set to assemble. The furniture is always in pieces, packed together in a relatively small box, which means they are relatively easy to move. Hence, if you are changing your flat, you can disassemble your furniture, decrease their size and move to your new home. We (the IKEA customers) like seeing creative and nicely done expositions with ideas for arranging our flats and houses. We know that even with fully decorated flat we will always find something worth buying in the shop. Can this change in the future?