Each week, I receive several emails from LinkedIn, and I delete them all. I even tried to turn the email notifications off. But this week was different, I received something special from LinkedIn – a beautiful "spam" message telling me I have "one of the top 10% most viewed profiles of 2012." It felt very personal.
LinkedIn marketing team pulled off a very impressive email campaign, targeting top 5%, 10% profiles, early users in particular countries, all wrapped in a nicely-designed letter and a beautiful landing page with a message from the SVP and ability to share your stat via social networks. This is how you make your users feel special.