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How LinkedIn Just Made 10 Million People Feel Special

Each week, I receive several emails from LinkedIn, and I delete them all. I even tried to turn the email notifications off. But this week was different, I received something special from LinkedIn – a beautiful "spam" message telling me I have "one of the top 10% most viewed profiles of 2012." It felt very personal.

LinkedIn marketing team pulled off a very impressive email campaign, targeting top 5%, 10% profiles, early users in particular countries, all wrapped in a nicely-designed letter and a beautiful landing page with a message from the SVP and ability to share your stat via social networks. This is how you make your users feel special.

I’m rarely impressed by email spam, but LinkedIn is doing something brilliant right now. I just got an email telling me that I have one of the top 5% most [...]

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