The idea of shopping has evolved since the Internet started to be the integral part of everyone’s lives. Potential clients are no longer walking the streets or riding cars, they are on mobile devices using the social media. You think I exaggerate?
In July 2012, Nielsen published a report proving that mobile traffic from surfing the web increased by 82%, traffic from mobile apps rose by 85% and PC traffic dropped by 4%. This shows that if you are a business owner, your target audience is on mobile. You can’t just have a website. It has to be a website with proper user journey, great experience and it has to load as fast as Google, otherwise your clients will go to other sites that load in a few seconds instead of minutes. Moreover, the site has to have a mobile version. It can’t be a squeezed version of the online site, it must be a proper mobile version with smaller icons, good menu layout etc.
When you will be going outside of your cosy flat, take a second and look around. On the streets, people walk with their noses glued to smartphones, the same happens in buses or the metro. On top of that they most probably are using social networking apps during that time. According to Nielsen, consumers increased their social app time by 76% over the last year. People pin, like, comment, tweet and now, since social media gives more opportunities for advertisers, they are exposed to recommendations of your products.
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Yesterday I saw the first snow this year, covering the gloominess of winter in the city. At once, everything seemed brighter, cleaner and nicer. The thought that crossed my mind was: “This finally looks like Christmas!”. Funny, but till that moment I didn’t even realize how close we were to Holidays. Today, I decided to check how Twitter Christmas looks like. I opened 
I have been using social media for a while now. I like 
Times are changing, TV and radio are no longer the only and true source of information. The internet, and especially the social networks like 
On Thursday the fourth 
Data analysis is a part of the Business Intelligence. It can be used for many purposes: confirmation of a hypothesis, forecasting, or discovering new features in data. We are all surrounded by information and being able to see the bigger picture can help us make an informed decision. In the past, many business decisions used to be made based on a hunch, because no one actually could get data from thousands of people at once. Now, with the internet, you don’t even have to make surveys to get your market research. The information is out there and all you need to do is make an analysis and draw the conclusions.