Twittie is a new analytical tool for everone who professionally uses Twitter. It is designed to help in increasing engagement and sales. Twittie is a service that focuses on the country of its users, and gives them all the statistics and tips on how to engage and monitor leads within a specific location. Currently, it focuses on the British and Polish market, with others coming soon. We invite users from other locations to test us as well.
Continue reading “Twittie – New Twitter business analytics with focus on geolocation” →
Recently Jonah Peretti – the cofounder of The Huffington Post – gave a talk on viral marketing and internet buzz. Fortunately, for those, who were not there to hear Mr Peretti, Business Insider posted the whole PowerPoint presentation online. The presentation answers a very interesting and hot question of “What goes viral on the web?” Many think they already know the answer, but do they, really? Mr Peretti proved with The Huffington Post that he is truly on top of the game, which makes his advice even more valuable.
Continue reading “To be successful online you need to write for people with personality disorder” →
Did it ever happen to you that you tried to explain what social networking is, but your audience just didn’t follow? I sometimes talk to entrepreneurs or small business owners, who know something like the social media exist, but nothing more than Facebook pops into their minds. The social media freak I am, I start explaining that we have Facebook and it is good to drive traffic to your site, but they should also try Twitter, because people engage with your brand more often there. Sometimes, I forget that I should speak in very plain English, since for them, social media is not that obvious. Once I say “retweet”, “monitor” or “social button”, I start loosing their attention.
Continue reading “Social Media in plain English” →
People are very social creatures and their desire to share lives with others is something that nowadays is happening as much online as offline. Thanks to Facebook, the precursor of online socialising, more and more social services appear on the internet. Facebook was the first one to show that people, who love computers and internet will also love the real life behaviour online. Now that Mark Zuckerberg and his team made it extremely easy to catch up with friends, make new ones, and share your thoughts online, other companies followed. The reaction of users was so good that companies started making loads of money and a new hot trend appeared – the social networking.
Newspapers are one of the many things that we like to share our opinion on, hence it was inevitable that with the new socialising trend, people searched for online news that can be easily shared.
Continue reading “The key to Huffington Post success” →
I have been using Google+ since Thursday evening, or should I say Friday morning (it was already 3am). From the very beginning I really enjoyed all the Circles, Hangouts and Streams. The feature I like the most are the Hangouts. I talk a lot on Skype but didn’t want to pay a monthly fee for video conferencing, and now I don’t have to! Hangouts allow you to chat with up to 10 people at once. You would think it will be a mess with so many people talking, but with Hangouts it really isn’t. Like in a group, the one who speaks the loudest is the one getting into the center of attention – into main camera window. If you don’t like someone talking too much, you can mute him. You can even play a YouTube video simultaneously, showing friends your cool movies. But I won’t be describing all the features, I think groovyPost did it very well. Let’s focus on news and opinions about Google+ on the inside and outside of the network.
Continue reading “Google+ inside and out” →
It’s been a while since the Facebook and Google battle started. At first, it was quiet, then it begin to grow, catching media attention. About 7 months ago we could read about employees of Google being stolen by Facebook, or Google blocking the import of Gmail contacts to Facebook, or Facebook creating it’s own Gmail. Even I wrote some about this conflict, read the article about Facebook vs. Google.
Since that time, Facebook has become the main source of traffic for many websites, taking place of Google search. It also gave a possibility to advertise your fan page, similarly to Google AdWords. Yesterday, Google responded in a huge way. It showed a demo of its upcoming Google+ social network. Let’s take a look how it competes with Facebook.
Continue reading “How Google plans to make Facebook irrelevant” →
Are you thinking of starting a company website, or maybe just writing a popular blog, but don’t really know how to make it social? And you look at the sites like Mashable and see a lot of social networks icons, and you wonder — are all of them really necessary? Which ones are the most important? And most of all, you ask yourself, how do I put my site online and connect these important buttons?
Don’t worry, I will guide you through all the hot plugins and buttons you should add to your site, just like the rest of the top sites and blogs.
Continue reading “How to make your website social” →
Facebookers like things, share things with their friends, divide their friends into groups, comment on things, play games and even sell and buy things via the Marketplace. All these activities leave a trace within the Facebook system. These traces are analysed by Facebook to give its advertisers an amazing opportunity to target specific groups of people. You liked a website, posted a video with the music of a band that always put you in a good mood, commented on some brand’s page and Facebook infers: you like that site, your like that music, and your attitude towards that brand’s page can be extracted using sentiment analysis.
Moreover, your friends see what you did and react giving Facebook even more data, from which it can conclude who of your friends share similar tastes. This is a very powerful information for marketers, who can target easier and more effectively convert leads into new customers. This is also one of the biggest advantages of Facebook. No one else has such information, and Facebook doesn’t allow developers to gather this data, unless users explicitly agree to it. But after the yesterdays Steve Job’s keynote, the question is: can Apple get even more valuable consumer information and move Facebook from the position of the most desired advertising spot?
Continue reading “Is Apple becoming better source of consumer data than Facebook?” →
Lady Gaga is a worldwide-known singer. She is one of these stars who are not scared of trying something completely new and very extravagant. We remember how she shook the media with her meat dress or labour imitation, while singing “Born This Way”. Gaga’s hair bows became her symbol, just like the phrase “monsters”, which she uses to call her fans. But she is not the first star who shocked to gain more publicity — remember Madonna? These ladies know how to play media game’s and lately Gaga has proven that she is also effective in using internet and the social media.
Continue reading “How top star Lady Gaga uses social media for promotion” →
Facebook is a giant company that lures businesses with its 600 million users, more coming every day. The world went crazy about Facebook. We can scan QR codes with smartphones just to like the brand or product, the like button is a necessity on every page, and when a company doesn’t have a Facebook fan page, users become uneasy. But does Facebook bring revenue? Yes, if you are from the entertainment industry, or are Zynga, the Facebook gaming giant. However, all other companies can count only on increasing their brand awareness, but not really on a constant increase in sales.
Continue reading “Why Facebook is not the best idea for your business” →