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Social Media solutions and consulting

Tumblr is no. 1 social network for young adults in US

Social Networks Usage

A recent study by Garry Tan shows that Tumblr┬áis the most popular social network among people aged 13 to 25. Garry surveyed 1,038 people from two age groups of 13-18 and 19-25, and in both cases the results showed they use Tumblr more often than Facebook. Twitter came third, but while it’s a clear 3rd runner among 19-25, teenagers use Instagram almost as often as Twitter.

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No one can hurt your business like yourself

igThis week, Instagram has announced its proposition for the new Terms of Service, infuriating most of its users in what the Financial Post called a “suicide note“. In short, the new TOS would give Instagram the rights to: 1) share any user data with Facebook and 3rd parties outside, 2) be paid to use your data & photos in advertisements and 3) display ads not explicitly labeled as ads.

In case a user disagrees with the new TOS, he can’t just opt-out. He has to either delete his account or make it private. Instagram community exploded.

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Twitter – a dangerous nerd toy or a powerful communicator and information source

Times are changing, TV and radio are no longer the only and true source of information. The internet, and especially the social networks like Twitter, are becoming faster in delivering information and as influential as popular TV channels, or even more. Twitter was the first to publish information about the raid on Bin Laden. One of the users (Sohaib Athar, a.k.a. @ReallyVirtual) started tweeting, unaware what he was really describing.

His tweets gave a detailed story of the attack and death of the Al-Qaeda leader. Twitter also is a crucial part of the more recent events, like the unexpected storm in Pukkelpop (Belgium), English Riots or The Wall Street Protests. In most of these cases it was used by its users to help and update each other on the current situation. However, it happened that some users tried to make even bigger chaos and panic than the one already present.

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What has Facebook been up to

On Thursday the fourth Facebook F8 conference took place. It started with a funny performance by Andy Samberg posing as Mark Zuckerberg. Andy described his vision of an awesome “slow-poke”. Don’t you hate it when you poke someone you shouldn’t have, just because you drank a too much? Slow-poke is the answer. The poke that takes 24h to become a real thing, so you still can get sober and retract your misdoing the next day. Do you like it? Don’t get your hopes up though, cause it was just a joke. ;)

Mark Zuckerberg had quite a different vision. He announced two major things: the Timeline, and the new generation of apps based on the Open Graph.

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The key to Huffington Post success

People are very social creatures and their desire to share lives with others is something that nowadays is happening as much online as offline. Thanks to Facebook, the precursor of online socialising, more and more social services appear on the internet. Facebook was the first one to show that people, who love computers and internet will also love the real life behaviour online. Now that Mark Zuckerberg and his team made it extremely easy to catch up with friends, make new ones, and share your thoughts online, other companies followed. The reaction of users was so good that companies started making loads of money and a new hot trend appeared – the social networking.

Newspapers are one of the many things that we like to share our opinion on, hence it was inevitable that with the new socialising trend, people searched for online news that can be easily shared.

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Google+ inside and out

I have been using Google+ since Thursday evening, or should I say Friday morning (it was already 3am). From the very beginning I really enjoyed all the Circles, Hangouts and Streams. The feature I like the most are the Hangouts. I talk a lot on Skype but didn’t want to pay a monthly fee for video conferencing, and now I don’t have to! Hangouts allow you to chat with up to 10 people at once. You would think it will be a mess with so many people talking, but with Hangouts it really isn’t. Like in a group, the one who speaks the loudest is the one getting into the center of attention – into main camera window. If you don’t like someone talking too much, you can mute him. You can even play a YouTube video simultaneously, showing friends your cool movies. But I won’t be describing all the features, I think groovyPost did it very well. Let’s focus on news and opinions about Google+ on the inside and outside of the network.

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How Google plans to make Facebook irrelevant

It’s been a while since the Facebook and Google battle started. At first, it was quiet, then it begin to grow, catching media attention. About 7 months ago we could read about employees of Google being stolen by Facebook, or Google blocking the import of Gmail contacts to Facebook, or Facebook creating it’s own Gmail. Even I wrote some about this conflict, read the article about Facebook vs. Google.

Since that time, Facebook has become the main source of traffic for many websites, taking place of Google search. It also gave a possibility to advertise your fan page, similarly to Google AdWords. Yesterday, Google responded in a huge way. It showed a demo of its upcoming Google+ social network. Let’s take a look how it competes with Facebook.

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Is Apple becoming better source of consumer data than Facebook?

Facebookers like things, share things with their friends, divide their friends into groups, comment on things, play games and even sell and buy things via the Marketplace. All these activities leave a trace within the Facebook system. These traces are analysed by Facebook to give its advertisers an amazing opportunity to target specific groups of people. You liked a website, posted a video with the music of a band that always put you in a good mood, commented on some brand’s page and Facebook infers: you like that site, your like that music, and your attitude towards that brand’s page can be extracted using sentiment analysis.

Moreover, your friends see what you did and react giving Facebook even more data, from which it can conclude who of your friends share similar tastes. This is a very powerful information for marketers, who can target easier and more effectively convert leads into new customers. This is also one of the biggest advantages of Facebook. No one else has such information, and Facebook doesn’t allow developers to gather this data, unless users explicitly agree to it. But after the yesterdays Steve Job’s keynote, the question is: can Apple get even more valuable consumer information and move Facebook from the position of the most desired advertising spot?

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Google Earth in social environment

Google is usually not too social. The Buzz that they launched didn’t catch on like Twitter or Facebook, and even though we all use the Google Search, I have an impression it’s becoming an old, web 1.0 company. Of course, I am not taking into account the smartphone market, where Android is the most serious competitor of Apple’s iOS.

Having said that, I decided to check out what Google has been up to. They have an extremely wide range of products, so I focused on Google Earth and started digging. First, I’ve been pleasantly surprised that so many new features appeared in Google Earth. There are possibilities to explore not only the Earth, but also Mars, Moon, Sky and the Oceans. From “hot” things you can see the Tsunami wave, which hit Japan, or climate change animation. But is there any social networking inside Google Earth? Not too much, just a bit.

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We had a hunch: Facebook buys Beluga

A month ago we wrote about Beluga in our Social Web Tourist Guide. In my comment I said that what this service offers is essentially a my-friends-only personal Facebook, on your mobile device. Well, it turns out Zuckerberg and the others thought the same, and yesterday they announced the acquisition of Beluga.

From their statement, it seems it was more of a takeover of know-how and talent rather than the users and the app. The service will continue to operate “for now”, which may as well indicate it will share the same fate as another Facebook acquisition, Drop.io, which was discontinued after some time. While this would be a shame especially for the Beluga founders, it would also strengthen Facebook and refocus users back to them.

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