How important is Social in SoLoMo customer model

The idea of shopping has evolved since the Internet started to be the integral part of everyone’s lives. Potential clients are no longer walking the streets or riding cars, they are on mobile devices using the social media. You think I exaggerate?

In July 2012, Nielsen published a report proving that mobile traffic from surfing the web increased by 82%, traffic from mobile apps rose by 85% and PC traffic dropped by 4%. This shows that if you are a business owner, your target audience is on mobile. You can’t just have a website. It has to be a website with proper user journey, great experience and it has to load as fast as Google, otherwise your clients will go to other sites that load in a few seconds instead of minutes. Moreover, the site has to have a mobile version. It can’t be a squeezed version of the online site, it must be a proper mobile version with smaller icons, good menu layout etc.

When you will be going outside of your cosy flat, take a second and look around. On the streets, people walk with their noses glued to smartphones, the same happens in buses or the metro. On top of that they most probably are using social networking apps during that time. According to Nielsen, consumers increased their social app time by 76% over the last year. People pin, like, comment, tweet and now, since social media gives more opportunities for advertisers, they are exposed to recommendations of your products.

Continue reading “How important is Social in SoLoMo customer model” →

What has Facebook been up to

On Thursday the fourth Facebook F8 conference took place. It started with a funny performance by Andy Samberg posing as Mark Zuckerberg. Andy described his vision of an awesome “slow-poke”. Don’t you hate it when you poke someone you shouldn’t have, just because you drank a too much? Slow-poke is the answer. The poke that takes 24h to become a real thing, so you still can get sober and retract your misdoing the next day. Do you like it? Don’t get your hopes up though, cause it was just a joke. ;)

Mark Zuckerberg had quite a different vision. He announced two major things: the Timeline, and the new generation of apps based on the Open Graph.

Continue reading “What has Facebook been up to” →

The key to Huffington Post success

People are very social creatures and their desire to share lives with others is something that nowadays is happening as much online as offline. Thanks to Facebook, the precursor of online socialising, more and more social services appear on the internet. Facebook was the first one to show that people, who love computers and internet will also love the real life behaviour online. Now that Mark Zuckerberg and his team made it extremely easy to catch up with friends, make new ones, and share your thoughts online, other companies followed. The reaction of users was so good that companies started making loads of money and a new hot trend appeared – the social networking.

Newspapers are one of the many things that we like to share our opinion on, hence it was inevitable that with the new socialising trend, people searched for online news that can be easily shared.

Continue reading “The key to Huffington Post success” →

Google+ inside and out

I have been using Google+ since Thursday evening, or should I say Friday morning (it was already 3am). From the very beginning I really enjoyed all the Circles, Hangouts and Streams. The feature I like the most are the Hangouts. I talk a lot on Skype but didn’t want to pay a monthly fee for video conferencing, and now I don’t have to! Hangouts allow you to chat with up to 10 people at once. You would think it will be a mess with so many people talking, but with Hangouts it really isn’t. Like in a group, the one who speaks the loudest is the one getting into the center of attention – into main camera window. If you don’t like someone talking too much, you can mute him. You can even play a YouTube video simultaneously, showing friends your cool movies. But I won’t be describing all the features, I think groovyPost did it very well. Let’s focus on news and opinions about Google+ on the inside and outside of the network.

Continue reading “Google+ inside and out” →

How Google plans to make Facebook irrelevant

It’s been a while since the Facebook and Google battle started. At first, it was quiet, then it begin to grow, catching media attention. About 7 months ago we could read about employees of Google being stolen by Facebook, or Google blocking the import of Gmail contacts to Facebook, or Facebook creating it’s own Gmail. Even I wrote some about this conflict, read the article about Facebook vs. Google.

Since that time, Facebook has become the main source of traffic for many websites, taking place of Google search. It also gave a possibility to advertise your fan page, similarly to Google AdWords. Yesterday, Google responded in a huge way. It showed a demo of its upcoming Google+ social network. Let’s take a look how it competes with Facebook.

Continue reading “How Google plans to make Facebook irrelevant” →

How to make your website social

Are you thinking of starting a company website, or maybe just writing a popular blog, but don’t really know how to make it social? And you look at the sites like Mashable and see a lot of social networks icons, and you wonder — are all of them really necessary? Which ones are the most important? And most of all, you ask yourself, how do I put my site online and connect these important buttons?

Don’t worry, I will guide you through all the hot plugins and buttons you should add to your site, just like the rest of the top sites and blogs.

Continue reading “How to make your website social” →

Is Apple becoming better source of consumer data than Facebook?

Facebookers like things, share things with their friends, divide their friends into groups, comment on things, play games and even sell and buy things via the Marketplace. All these activities leave a trace within the Facebook system. These traces are analysed by Facebook to give its advertisers an amazing opportunity to target specific groups of people. You liked a website, posted a video with the music of a band that always put you in a good mood, commented on some brand’s page and Facebook infers: you like that site, your like that music, and your attitude towards that brand’s page can be extracted using sentiment analysis.

Moreover, your friends see what you did and react giving Facebook even more data, from which it can conclude who of your friends share similar tastes. This is a very powerful information for marketers, who can target easier and more effectively convert leads into new customers. This is also one of the biggest advantages of Facebook. No one else has such information, and Facebook doesn’t allow developers to gather this data, unless users explicitly agree to it. But after the yesterdays Steve Job’s keynote, the question is: can Apple get even more valuable consumer information and move Facebook from the position of the most desired advertising spot?

Continue reading “Is Apple becoming better source of consumer data than Facebook?” →

How top star Lady Gaga uses social media for promotion

Lady Gaga is a worldwide-known singer. She is one of these stars who are not scared of trying something completely new and very extravagant. We remember how she shook the media with her meat dress or labour imitation, while singing “Born This Way”. Gaga’s hair bows became her symbol, just like the phrase “monsters”, which she uses to call her fans. But she is not the first star who shocked to gain more publicity — remember Madonna? These ladies know how to play media game’s and lately Gaga has proven that she is also effective in using internet and the social media.

Continue reading “How top star Lady Gaga uses social media for promotion” →

Why Facebook is not the best idea for your business

Facebook is a giant company that lures businesses with its 600 million users, more coming every day. The world went crazy about Facebook. We can scan QR codes with smartphones just to like the brand or product, the like button is a necessity on every page, and when a company doesn’t have a Facebook fan page, users become uneasy. But does Facebook bring revenue? Yes, if you are from the entertainment industry, or are Zynga, the Facebook gaming giant. However, all other companies can count only on increasing their brand awareness, but not really on a constant increase in sales.

Continue reading “Why Facebook is not the best idea for your business” →

Improved Facebook

Facebook is growing bigger and bigger. The funding for the company was increasing and reached $1.5B in the round from January 2011. Facebook became “the company” for investors, marketers, PR experts and job seekers. Already in 2007 Facebook was accused of stealing Googlers.

In February 2010 NBC reported about Google moving further from Silicon Valley to avoid employees migration. The amount of Facebook users reached 500 million, which is only 300 million short from the whole Europe’s population. This fact drew the attention of clients seeking marketers and PR experts. I already described some of the Facebook campaigns in my previous article.

Continue reading “Improved Facebook” →